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The Research
A standing body of academic work that defines agentic commerce as a field: peer-reviewed publication, more than twenty-five working papers, and original consumer research.
A standing body of academic work that defines agentic commerce as a field: peer-reviewed publication, more than twenty-five working papers, and original consumer research.
The frameworks are built on evidence.
This is the full research record behind the buying-side and selling-side theory of agentic commerce: work published in leading outlets, original consumer studies, and a connected programme of working papers, each citable and openly available.
In association with Appinio, original consumer research mapping how shoppers begin to delegate search, evaluation, and purchase to AI agents. The empirical ground under the theory, presented in a joint report and webinar.
Keynote at the Brazil AI Festival (13 to 14 May 2026), on the main stage alongside leaders from Anthropic, MIT, and Google DeepMind, with press coverage across Brazil naming agentic commerce as the frame for what is next.
Forthcoming on SSRN: The Algorithmic NPS, and Algorithmic Joint Business Planning.