Insights

Four competing AI agent payment protocols are live in production. No regulatory body oversees any of them. No interoperability standard connects them. And 20,000 people gathered in Miami this week to...

Picture a consumer in 2026. She does not open Amazon. She does not type a search query. She asks her AI agent to reorder her household staples. What determined the outcome? Not your packaging. Not...

McKinsey projects $1 trillion in US B2C revenue will be orchestrated by AI agents by 2030. The human click, the foundational unit of digital marketing for thirty years, is becoming optional. Three...

Andrej Karpathy's auto-research loop works brilliantly. As it spreads from ML training into high-stakes domains, a minimal dual-rubric governance companion becomes necessary. Introducing the...

AIO stands for Agent Intent Optimisation, the marketing discipline of optimizing products, services, content, and commercial infrastructure for AI agents rather than human consumers: the discipline that replaces SEO in the agentic commerce era.

The Shopper Schism does not stop at consumer goods. Tourism, professional services, and PR are all sectors where AI agents will decompose selection criteria into structured, evaluable attributes....

In June 2026, AACSB Insights will publish a framework I have been developing for two years. It addresses a question that most commercial organisations are not yet asking: what does commercial...

AI shopping agents do not forget. They do not forgive. And they do not respond to brand storytelling. The Trust Paradox explains why brand trust migrates from consumer to algorithm in agent-mediated...